Quality home building discussion (link)

"... I spoke to a friend of mine about it. Let's call him Yoda, because both he's short and a master builder. I suggested that "builders don't build what people don't buy."

He replied: "Or do people buy what's there because there's little choice?"

And those are my questions for you.  ..."

Link: Mark Clement: Measure Twice -- Who Buys Quality?  (From HGTVPro e-newsletter)